BRUNSWICK MUSIC FESTIVAL 2021- EXPRESSION OF INTEREST

After an abrupt stop and a long pause, we’re hitting play on Brunswick Music Festival again, and we’ll see you there in March 2021. Things are going to look, feel and potentially sound, different. This is the new normal after all, but it’s the re-imagining that makes it so exciting. So, where to from here?

In our planning and responding to COVID-19 restrictions, we will be keeping things as flexible as possible while still finding ways to deliver special collaborations and events and fantastic opportunities for local artists, venues and audiences. We can’t wait to bring the relief of live music to you in whichever way we can.

Since the needle skipped and we saw you last, the world as we know it has been turned upside down. Now more than ever, music feels essential and the tenets we build our festival on – neighbourhood and community, inclusivity, diversity and sustainability along with creating a sense ofplace and safe spaces - seem less like ideals and more like non-negotiables.

With the confinement cultivating a hotbed of creativity, we’re keen to pick up what you want to put down. We’re providing a platform for your audacious ideas, born under the cover of isolation, to be liberated through presentation in our next festival.

This is a chance for us to work with you to realise your multifaceted, music-based vision in a special one-of-a-kind festival show, in all its boldness and daring, as it speaks to the new world we find ourselves living in.

We also want to hear from you if you are a musician, music group, band, ensemble or venue in the Brunswick area, who wants to be involved in our 2021 festival.

Local legend and champion of the music community Emily Ulman will once again take charge of expertly crafting the 2021 program, which is set to comprise a collective exhale, a healthy dose of togetherness, a huge cup of joy and some really, really, really great live music experiences.

We can’t wait to hear what you have in mind.

BMF x ONE-OF-A-KIND FESTIVAL SHOW

What’s your big idea? Your out-of-the-ordinary live music show concept that is oh, so excellent. The kind of “hell yeah” moment that people will lose their minds over. Let’s work together to make it happen!

We are looking to co-produce your one-of-a-kind festival show that:

- Is presented in postcode 3056, 3055 or 3057

- Speaks to current issues and trends both in the world at large and the contemporary music landscape

- Champions our festival tenets:

  • Neighbourhood and community

  • Inclusivity, diversity and sustainability

  • A sense of place

  • Safe spaces

- Engages with our priority communities (women and gender diverse, ATSI, people with a disability, migrant and refugee, and LGBTQI+)

- Fosters local audiences, our existing audience or brings new audiences to the festival

- Can be flexible and respond to COVID-19 restrictions as required

Your one-of-a-kind festival show can comprise live music and performance, be a happening, an exhibition, activation, workshop, talk, industry development idea or any other form of expression that brings together your original ideas to make something entirely new that would find a perfect outlet in a festival context.

It can be many things - conceptual, fantastical, multi-sensory, wonderful, colourful, collaborative, unconventional, extraordinary, thought provoking, awe-inspiring, moving or straight up entertaining. It will be great.

Examples from previous years include:

  • Dolly: A Tribute – a night of re-interpreted classics and rarities from the Queen of Country courtesy of five incredible Melbourne musicians that had the whole room dancing in the aisles

  • Seen and Believed – an exhibition of photo-documentation of Melbourne’s diverse and intricate underground music scene curated by Naomi Lee Beveridge

  • Undone at 31 – Martin Frawley’s solo album launch that happened 21 times over 21 nights in a Sydney Road shopfront converted into the artists’ bedroom with surprise special guests nightly

  • Brunswick Music FEASTival – a sold out show in the 2020 festival featuring a degustation of six epic food themed bands

  • Music in Exile/Bedroom Sucks presents Music at Home – a laid back afternoon of music, poetry and food, centred around ideas of place, identity and international displacement


We are open to different models of partnership, so please tell us what you need from us to make your dream materialise. This might be cold hard cash, production and technical support, or assistance with audience development. All events presented will benefit from the festival marketing campaign.  

It’s time to turn to what’s next. We’re listening. What is it that you want to say?

Before applying, please contact Amber Stuart - Brunswick Music Festival Executive Producer at festivals@moreland.vic.gov.au or on 9240 2376 to discuss your idea.

Please note: This EOI is not a call out for performers, bands, artists or community groups. We are specifically seeking ideas for curated one-of-a-kind festival shows that feature a specific theme and concept, multiple artists, speakers or activities. Moreland-based performers, bands, artists, community group and venues interested in getting involved in the 2021 festival, please check out the BMF x MORELAND COMMUNITY EOI HERE.

Applications close 11.59pm, Sunday 20 September.

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Thank you for your BMF 2021 x ONE-OF-A-KIND FESTIVAL SHOW Expression of Interest